The Top 5 Biggest Problems with MLMs
I don’t know about you, but MLMs can be icky! MLM stands for “Multi Level Marketing” and is often what Direct Sales companies are referred to in a negative way. In the world of Direct Sales, the term MLM has a dark shadow cast upon it because of the aggressive sales and recruiting tactics most distributors use to get people to sign up.
I for one, do not like being sold to! No thank you! People all over the world love to buy things but they don’t like being sold. The thrill of the hunt, and then finding the great deals, or the perfect product, is what motivates people to buy. In the MLM world there is a tension that exists, causing normal, kind, and caring people to become someone you avoid at all costs when you see them coming.
There are five ugly words in the MLM world:
- Prospecting
- Selling
- Follow-up
- Retention
- Recruiting
Which of those makes you cringe the most? For me it is prospecting and recruiting. Yuck!
I have been using products from direct sales companies for over 14 years and know just how amazing many of them can be. Young Living® is my favorite by far! I was a customer for 8 years before I started to share my love with others.
For the past 5 years I have done some serious hard work figuring out this MLM thing. I wrote a book almost 20 years ago called the “Marketing Insomniac”. I love solving problems in a way that takes out the “Used Car Salesman” approach.
Over the next few days I will be answering some of your biggest issues when it comes to prospecting, recruiting, and those nerve wracking “care calls”.
Watch this short video that has some more details!
Plus, click the link at the bottom to started on my 12 day Essential Oils eCourse if you have not already taken it!