The fourth big problem with MLMs... RETENTION

Retention. Doesn't that word bring to mind board rooms and employees? The exact thing we all don't want to be a part of. So many of us do the business side of Young Living® so that we don't have to have a boss or deal with words like retention. In the direct sales world, though, retention is a big deal. Retention simply means getting someone to fall in love with the product so that they continue to order and continue to change their lifestyle to a healthier one.

When it comes to retention, most people think of the auto-ship programs of direct sales companies. MLMs (direct sales) often employ a sneaky little trick that demands a monthly order. Basically, if you do not order every month at a certain amount, you are out and can no longer order.

How awful is that?

I love Young Living® because while yes, they do have an auto-ship program called Essential Rewards, it is not the same as other companies. It is more of a "we want to reward you for being loyal" program. In the new "Wellness" book, I go over all the benefits of Essential Rewards and also give a full years worth of ER order ideas. You will love it!

For sake of this discussion, I want to stick to the "how" of keeping someone around, rather than the "what" (the "what" being ER).

In a nutshell...

You will retain a customer when you involve a customer. 

Stop thinking you need to get them locked into ER to somehow retain their membership, and start thinking how you can gain their loyalty as a customer, and ultimately a friend, by involving them.

Think about the last time a business went above and beyond what was expected. When I think about all of the brands I am loyal to, it all goes back to how I was treated. The fastest way to lose a customer is to treat them like a number or dollar sign. So many direct sales distributors do this. I was one of them many years ago, and it is why my retention was so low when I first started the business.

Now, I have almost a 90% retention rate, which is unheard of in this industry. People who sign up with me, stick around because I see them. I get involved in their life and I get them involved in my live. We do life together! I get them into my groups and then give them shout outs. It is not just about oils or products. That never works. I go back to step one. Remember... care and relate!

The 90 Day Wellness Challenge is designed to help you learn how to involve your customers and create lifelong friendships with them. It is so rewarding, even for you introverts!

Don't forget your free gift! I have put together some of the best ways to involve your new members with my "Involvement Methods Guide" below!